News > BEST, new logo

BEST launched its new corporate logo, symbolizing its achievements as an innovative global force and its role as a leading company in the sorting market.

The creation of a new logo is part of a major re-branding project by BEST, which has transformed itself into a pioneer and leader in the sorting market. “The need to get a uniform and modern identity became indispensable because BEST became a real brand and reference in the sorting market. “ said Bert Van der Auwera, Director of the company.

The new logo consists of the restyled star, BEST’s name in green, and the slogan “Gets everything sorted”.  We kept the star and the yellow color from the old logo to keep it recognizable. The new star has a laser beam splitting up the two colors, which symbolizes the activity of the company: separating the bad from the good. Green, the color of life and growth, also represents the accepted product and gives the logo a fresh look. The combination with the yellow makes it lighter and warmer. The slogan “gets everything sorted” does not only explain what we do, but it also means that BEST is committed to solve any problem there might be.

BEST, which stands for Belgian Electronic Sorting Technologies, has entities in Europe, America, Asia and developed a worldwide network of local agents.  BEST is also the largest manufacturer of optical sorting machinery and leader in its market. “The company doesn’t want to profile itself as “Belgian” anymore,” says Bert Van der Auwera.  “That is why we took away “Belgian Electronic Sorting technology” and “nv” (the company’s legal identity) from our logo.  Consequently, we changed our website address into www.bestsorting.com. “

BEST originally started with state-of-the-art laser technology.  The company is now active in more than 40 countries, with a whole range of technologies capable of sorting a large diversity of products in order to assure customer needs on a long-term basis.  We owe BEST’s growth to our customers who rely on our high-tech sorters....  Consumers become more and more critical of the quality of the goods they buy and set the standards higher and higher for our customers.  Accordingly, we are committed to bringing the best possible solutions to ensure the quality and safety our customers’ products deserve.

“BEST will continue to set the standard when it comes to sorting techniques.” said Bert Van der Auwera.  “Our mission is to be the best not only through our quality and reliability, but also by tackling new areas and coming up with new ideas. That is why BEST is constantly striving to develop advanced, innovative and complete solutions for every sorting challenge imaginable.”

More than 250 sorters are yearly installed worldwide by BEST.  BEST has been growing tremendously because of the success and reliability of its technologies.  Growing fast is never easy but during this growth, BEST continuously invested in people to ensure good service to our customers in the long term.  In 2007, we are happy to already announce that BEST has a growth of 20% compared to 2006.